Peak Performance Ski Wear
Peak Performance ski wear was born in the small Swedish mountain town of Åre in 1986. A group of experienced skiers in this little hamlet were one day wondering why was no one making the type of ski wear that they needed for the outdoor pursuits they were involved in. Clothing that combined excellent functionality for the mountains but with a cool design yet classy design that was not flashy and still not boring. All while allowing them to stay longer in the mountains and in more extreme conditions on the ski resorts they all loved.
This group took it upon themselves to find the answers to these question and their combined talents put them in an excellent position to do so. Stefan Engström was a world-class mogul skier with several World Cup wins to his credit. Peter Blom was editor-in-chief of the country’s biggest ski magazine. Christer Mårtensson was an art director and designer. They also brought in a fourth person, former alpine skier and ski salesman Jonas Ottosson to complete their team. This group comprised all the experience and talents to create a world class ski wear brand.
Their timing could not have been more perfect, by the late 1980's people were gaining experience in the mountains and were tired of ski wear that was flashy but did not perform. Skiers were craving the real thing that comes in the form of genuine quality with just the right amount of attention paid to the fashion aspect.
The locals of Åre living in the heart of the mountains do not care for talk, you prove your worth on the slopes, on the rock, on your bike and at work. This same principal is applied to Peak Performance ski wear, it was important to them that the clothing they created looked good, but what really mattered is how it performed on the slopes. And if you can do it in style, you get an extra approving nod.
The Ski collection is designed to give you the freedom on the slopes to do whatever you want, whenever you want, without compromising your comfort or style. The designers at Peak Performance have combined the latest technology, high-performing fabrics with stylish cuts, modern detailing and flattering silhouettes. They have truly taken things back to the basics and built a collection of designs ski wear that considers all the elements necessary to create the ultimate clothing to optimize your skiing experience.
The perfect ski jacket makes all the difference to your skiing experience, when all the details have been addressed you can concentrate on your mountain adventures whatever the weather.
For Men do not miss the Peak Performance Gravity ski jacket, this 3layer Gore-Tex can withstand the harshest mountain weather. Made for hard charging skiers who demand the very best in quality, and of course some cool clean style as well. Peak Performance makes the highest quality technical garments, and the Gravity is no exception. Water-repellent zippers, ski helmet compatible hood with wired brim, ventilation zips and a multitude of pockets are just some of the technical features of the Gravity Jacket.
With our extensive range of jackets that combine technical functionality and cutting edge design made with high-performing fabrics lets you push the boundaries of contemporary styling and traditional materials to create a unique fusion of functional yet fashion-forward outerwear that is Peak Performance.