Bogner Ski Wear: Iconic Style and Performance Since 1932

The name Bogner Ski Wear has been synonymous with premium ski apparel since 1932. Founded in Germany, the brand blends cutting-edge technology and fashion-forward designs to create luxury ski gear that enhances both performance and style.

Bogner Ski Wear: Pioneering Innovations and Timeless Excellence

In the 1940s, Maria Bogner revolutionized ski fashion by designing the first stretch ski pants, known as "Bogners," which featured stirrups for a sleek fit. She also introduced the iconic "B" zipper, a signature of the brand that continues to represent quality and precision. These innovations laid the foundation for Bogner's ongoing commitment to merging high-performance ski wear with the latest fashion trends.

Willy Bogner Jr.'s Impact on Ski Fashion

Willy Bogner jr., a former ski racer and filmmaker, propelled the brand's legacy forward in the 1970s. He introduced a nylon material in the "Formula W" collection that became a hallmark of the era's aesthetic. Combining his passion for skiing with a flair for cinematic style, Bogner campaigns and films over the years confirming his legendary status with his participation in four different James Bond movies.

Willy Jr. ensured that Bogner remained at the forefront of ski fashion, blending performance and bold design.

The Iconic Fire + Ice Collection

In 1989, Willy Bogner launched the Fire + Ice collection, aiming to reach a wider audience within the ski industry. This line integrated high-performance materials with modern, stylish designs, making it a favorite among a new generation of skiers.

The Fire + Ice collection was created for a wider market in the ski industry and has achieved great success. Thanks largely in part to the use of technical fabrics in super cool designs that have given even more skiers access to the legendary Bogner quality.

The Fire + Ice collection remains one of Bogner's most celebrated innovations, embodying both adventure and elegance.

Discover Bogner Ski Wear at Miller Sports

At Miller Sports, we offer an exclusive selection of Bogner Ski Wear, designed to meet the needs of both competitive athletes and fashion-conscious skiers. Our collection includes:

• Ski Jackets: Crafted for both style and performance, Bogner ski jackets feature practical details such as snow guards, waterproof zippers, and adjustable hoods to keep you comfortable on the slopes.

• Ski Pants: Available in slim-cut designs for women and retro-inspired overalls for men, Bogner ski pants ensure maximum freedom of movement while providing warmth and comfort.

• Bogner Women's Ski Clothing: Offering a perfect blend of elegance and functionality, these pieces are designed to keep you looking stylish and performing at your best.

• Bogner Farina-D Ski Jacket: This stylish jacket combines high-performance materials with cutting-edge design to provide superior warmth and flexibility.

Why Choose Bogner Ski Wear?

While the Bogner quality and design aesthetic has never faltered, something few companies in any industry have maintained for nearly a century as Bogner has. What is even more impressive is their ability to stay current and classic. The relaunch of the classic Bogner jacket in a modern interpretation of the current zeitgeist has achieved even greater success than the original. While at the same time global superstar Taylor Swift graces the cover of Variety magazine in the ski catsuit.

Every year Bogner adorns our Aspen ski shop with elegance and tradition. This year the Evelia-D is one of our favorite ski jackets with a satin-finished pattern that will surely stand the test of time. The offset Vera would be at home in a classic film as on the ski slopes and for those looking to make a splash around town the Hedda combines multiple textures to create an identity of its own. When you take one look at the Farina everything said here about tradition and excellence will become immediately evident.

Bogner's unwavering commitment to quality and innovation makes it a top choice for skiers who demand both performance and luxury. The brand’s rich heritage and continuous pursuit of excellence ensure that each piece is not only functional but also embodies timeless style. Whether you are a professional skier or an enthusiast, Bogner delivers exceptional ski wear that enhances every slope adventure.

If you have never had the pleasure of skiing in a Bogner jacket, pair of pants or ski sweater, treat yourself and feel the history of this iconic brand in every stitch.

Visit Us in Aspen

Experience the luxury and performance of Bogner Ski Wear firsthand at Miller Sports in Aspen. Our knowledgeable staff is ready to help you find the perfect ski gear to elevate your winter experience. Visit us today to explore the latest collections!