The Toni Sailer Design Process

Toni Sailer designer ski apparel

Miller Sports has partnered with Toni Sailer ski wear since our inception to be our premier lead brand of apparel not only because we love their style and performance but also because the attention to detail in their design process. Everything they do mirrors the way we have built and operate our Aspen boutique and the customer experience we offer.

The Brand, The Man, The Legend

 Every generation there are a handful of athletes who not only excel in the sport of skiing but contribute to transcending the lifestyle that it embodies - Toni Sailer was one of these people. His dedication to the perfection of his craft was matched by the way he presented himself with a legendarily elegant appearance. This tradition of carries on to this day in the brand that carries his name. Every year a new collection is presented to the ski industry that sets the standard with unmatched craftsmanship, an enthusiasm for technical and complex manufacturing and visionary ideas in style. 

Toni Sailer luxury ski apparel manufacturing process

The team at Toni Sailer starts over a year out on each new collection with a process that devotes itself to the smallest details. Every new season is looked upon as a challenge to develop and improve upon their stunning line of ski jackets, ski pants and stylish technical wear. Starting with design and research on anything and everything new from materials to production techniques to design trends each collection builds upon the last. Taking highly functional attributes, the most important part of any ski clothing, and translating that into a sophisticated form is the mission of the designers at Toni Sailer. Skiing in Toni Sailer ski wear you feel how fashion and function are intrinsically linked and will appreciate the devotion put into producing such quality products. 

Toni Sailer 2022 / 2023 Ski Wear Collection

Looking at this year’s collection it is immediately evident that the design team has once again succeeded in raising the bar in the industry. The Lara jacket is at once completely modern while harkening back to the golden age of skiing with a flattering silhouette in color-blocking that is bold yet understated. The only thing superseding its style is its technical characteristics, with a quilted lining of the new “Fireball” insulation in the body and sleeves wrapped in their new “Olympic Jet” 3-layered membrane this ski jacket will keep you cozy on the coldest of days. Built with all the extras including Ripstop Premium 4way stretch, logo silicone taped power skirt, Velcro wrists and that super cozy stretch hand gator with thumbhole this ski jacket is lacking nothing, after all who cares how good you look if you are not comfortable? 

On the men’s side, the Leon Print jacket showcases perfectly this brand’s ability to deliver a style for men that allows them to break free from their traditional clinging to simple drab colors in a print that stands apart without being trendy or loud. Giving men something that stands apart while allowing them to be comfortable is a staple with Toni Sailer ski wear and one of the reasons we are so excited to offer them to our clientele. This combined with features like their Premium 4 Way Stretch fabric that let you move and ski to the best of your ability and YKK Aquaguard zippers that keep you dry in any conditions, and you have the makings of a jacket that represents the symbiosis of function and fashion that this brand has so deeply personified. 

These are just a few of our favorite pieces from this year’s collection, if you find yourself in Aspen visit the ski shop and we will be happy to experience the quality of Toni Sailer in person. Or browse our Toni Sailer online collection and feel free to reach out to us with any questions you may have at We would love to allow you to experience our premier brand of Toni Sailer ski wear and see for yourself how their apparel is driven by innovation and inspired by history.